Dedicated and articulate marketing and operations executive with over 18 years of experience in highly competitive fields. B2C and B2B growth, sales, marketing, P&L ownership, and management skills.

Communications expert who is fluent in conversion, optimization and analytics. With a background in language and persuasion, I bring a strong grasp of what businesses want to say, and how they can say it.

Proven track record in driving customer/player acquisition, enhancing retention strategies, and leading cross-functional teams to achieve significant revenue growth. Adept at developing and executing data-driven marketing campaigns, optimizing customer lifetime value, and navigating complex regulatory environments. Passionate about leveraging innovative marketing solutions to build global brands and deliver exceptional business results. Regulated US and international experience.

Sports betting, casino, heavy industry, payments, team growth, consulting.

Skills

Omnichannel marketing strategy - Brand, performance, affiliates, organic, TV, radio, street team, sponsorships

Content Planning and Creation - optimized written, audio, and video content creation, execution, and tracking.

Customer Retention Management - engage users with targeted promotions, communication and proven tactics to increase value from converted leads.

SEO/SEM - White hat SEO strategies for long term growth, increased rankings, and sustainable traffic.

Sales strategy - Arm your sales organization with the right process, calendars, and tools to succeed.

B2C & B2B growth - targeted strategy for your business.

Team Management and leadership - onsite and remote team management, leadership, and strategy. Team assessment, growth, and recommendations.

AB/MVT Testing - Adobe (Omniture) Test & Target, Visual Website Optimizer, Optimizely strategy for meaningful tests that will increase your bottom line.

Marketing Automation - Combine your data with action. Create and track flows to optimize your results.

Regulatory Compliance - Drive growth while playing by the rules.

Web Analytics - Adobe (Omniture) SiteCatalyst, Google Analytics, and a variety of other high-powered data sources.

Conversion Funnel Optimization - Drive results through every step of your funnel.  

Experience

Education

University of British Columbia - BA, English Language - 2002-2006

  • Course work included: Persuasive Language and Word Usage, Power of Language, Rhetoric of Science and Technology, and Advanced Composition.

UBC Award of Achievement in Web Analytics  - Certificate - 2001

  • Industry leading 4-part program on contemporary web analytics, partnered with UC Irvine. A+ average achieved.